Showing posts with label History. Show all posts
Showing posts with label History. Show all posts

Monday, August 17, 2009

Background of Elizabeth Arden


Elizabeth ArdenElizabeth Arden was a woman ahead of her time - a true pioneer in the way she approached life and business, not to mention the field of beauty. She was a creative visionary and an equally smart businesswoman who had the drive to make her dreams come true.

Elizabeth Arden was originally named Florence Nightingale Graham, born in Canada in 1878. She lost her mother at the age of 6 and grew up with her father, sisters and brother. As she grew up, she explored nursing school and various other jobs in Toronto. However, she always felt a certain unrest and knew that there was something bigger that she must do with her life.

From early on, Florence was a visionary. As a nurse, she foresaw burn creams and skin salves not just as medicine, but with the potential to be beauty creams and lotions. She began to take over her kitchen at home as a laboratory, experimenting with various ingredients, relentless in her search for the perfect beauty cream. At one point, the neighbors were convinced that the terrible odors coming from the house was the smell of rotten eggs being cooked and that the family was too poor to buy fresh food!

Florence faced many initial failures, and even had to face discouragement from people around her, including her family. Her father encouraged her to give up and get married - as proper young women did in the early 1900's. However, Florence always kept in sight her dream - her business plan of building a cosmetics corporation.

At age 30, Florence decided to go to New York. Filled with hope and expectation, when she arrived in New York, it was love at first sight -- she devoured the culture, sights, and energy of the city. She befriended a chemist, and began her research into the future of "beauty cream," an unknown concept until then; at the same time, she also worked at a beauty parlor and mastered the art of the facial massage, under the tutelage of the one of the premier beauty gurus of the time.
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Thursday, July 30, 2009

Italian Designer Giorgio Armani


Giorgio Armani was Born in Piacenza, Italy in 1934, Giorgio Armani is one of the most celebrated and influential designers Italy has ever produced. But it was only by chance that he broke into the fashion industry in the Sixties, after brief forays into medicine (having studied at Milan University) and photography.

Following his military service, Armani launched his career as a window dresser at a large Milanese department store, called La Rinascente. He later revealed that he developed his classic style during this time, following frequent trips to the UK. "England was virtually the most important centre for inspiration," he says. "When I was working for Il Rinascente we used to travel to London for the influences, to see the shops, to learn. I remember seeing some yellow cardigans in a small boutique and bringing them to Il Rinascente and everyone thought I was insane. Yellow cardigans were what the Duke of Windsor was about, they were not something for the average man. The entire idea of such clothing was so outré, so elitist... very, very English."

In 1964, armed with an in-depth knowledge of fabric and design, he was taken on as a designer for Nino Cerruti's men's clothing company, Hitman. Posts at Ungaro and Zegna were soon to follow. In 1974, Armani introduced his own menswear label, his first womenswear collection coming a year later.

Since 1975, Armani has overseen the launch of Giorgio Armani Junior, Underwear, Swimwear, Accessories and Occhiali. Capitalising on the cachet of his more exclusive label, he opened the first of a series of stores selling his cheaper diffusion lines, Emporio Armani and Armani Jeans, in 1981. In 2000, he added a new make-up range to his output, specially designed by Pat McGrath. Today, the Armani empire comprises some 2,000 emporia world-wide with annual sales of more than $1 billion. His catwalk shows often draw a distinguished crowd when he was forced to show in New York in March 1998, after Paris police closed down his black marquee over Place Saint Sulpice claiming that the set-up was "unsafe", Robert de Niro, Spike Lee, Mark Wahlberg, Martin Scorsese, Sophia Loren and Wyclef Jean of The Fugees all came to watch.

Nonetheless Armani claims to base his vision on the everyday people in the street, believing that clothes should be made to be worn not just seen and drawing on the skills he learned as a menswear designer to produce contemporary clothes for women. The wide-shouldered power suit that was a trademark in the Eighties has been softened into a more supple, practical silhouette and Armani's collections these days are elegant and understated (the designer has often expressed a dislike of "important" clothes).

In 2000, Forbes declared Giorgio Armani to be the world's most successful designer, with personal earnings of $135 million in 1999. In 2001, the magazine put him at No.19 (behind the Bulgari family and ahead of the Pradas) on a list of Fashion's New Aristocrats.
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Who is Thierry Mugler?


Who is Thierry MuglerThierry Mugler is an instinctive designer who never looks for inspiration. According to Thierry Mugler, "intellect is the servant of the spirit."

He strongly feels that his clothing is modernistic and not futuristic. Clothes of today should have nothing to do with the past. They should create elegance with simple form and structure and add defined shape to the body, volume, form and simplicity.

When one has found a method of self-expression, one evolves with it. His clothing attracts a woman of strength and elan.

Thierry Mugler was born in Strasbourg, France in 1948. He made his first outfit for a girl friend at the age of 14. He joined a ballet company, the Opera du Rhin, then moved to Paris at 19. In 1968 he started working as a window dresser in a Parisian store "Gudule". He visited London and Amsterdam. In 1970 Mugler worked as a free-lance designer.

In 1971 he returned to Paris. He showed his first collection for women called "Café de Paris". Azzedine Alaia joined him and helped to design his creations, until the late 70's.

In 1972 the design firm "Moonlighting" employed him as a designer designer for their Italian ready-to-wear.

In 1973 Mugler started designing under his own label in partnership with Alain Cardeuc. In 1976 Mugler showed a collection of Atric gold gathered boots. The "Punk" look was in, so Mugler applied this street look to his collection for 1977. In 1978 he showed broad-shouldered suits similar to the Military French coats, made in gabardine and leather.

In 1979 he launched his line for men.

During the 80's, Thierry Mugler was part of a trend. Along with Montana and Alaia, Mugler depicted women as wicked Hollywood murderers, bondage retailers of illicit sex, or Mae West clones. He made his models wear narrow girded loins, tight skirts, wide aggressive shoulders, revealing corsetry worn as armour plating with a bruised face, amounting to a travesty of womanhood.

In 1984 Mugler celebrates 10 years of the existence of his house by organizing a "Super Paying Show". This was a resounding success, 6,000 people assisted in the celebrations.

In 1985, he created the costumes for the musical "Emilie Jolie".

In 1989 Mugler gave birth to the "New Age Man" look, his message was to relax and be refreshed by a new set of priorities and not to try to impress people. His women's wear collection included a bright green Lycra bat-wing dress with Perspex wedge shoes.

1989-1990 Mugler presented a collection of dresses in acid colours, thigh-length boots, show-girl plumes, diamante bras, and a special group of outfits which took inspiration from the shape of cars of the time.

In 1990 several prominent designers created outfits based on famous paintings. Mugler took as his inspiration, a Picasso acrobat painted in 1930. In 1992 He launched his first perfume "Angel" In 1994 Thierry Mugler changes his salon to 4, Street of the Bears. In 1994 he also launched his "scratched" line with uneven hemlines and necklines.

Thierry Mugler is one of the few French designers to own their own factory, where dresses are made from prototypes perfected in the workshops. A good many of his designs are made to order, for the celebrities who make up his clientele list. In 1998, he was the first designer to create his virtual fashion show on the computer so that it can be seen on the net.

THE MUGLER STYLE

Mugler usually designs 2-piece outfits with a jacket feature, full sleeves, masculine cuts, emphasizing the waist and hips to create a perfect body. He often uses solid colours as a sculptor would. He often uses pointed angles on collars, hems, sleeves, waist and hips. He does use a lot of prints but at times uses patches of leather. He uses less of accessories and headgear. He tries to create drama into his clothing but usually the devil features, example gelled hair in the shape of horns.

Mugler also designs clothes for men but often uses bright colours for them like orange, yellow, etc. which is unusual for men's clothing. Fabrics: Jersey, vinyl, Lycra, Gingham and Leather are his favourites. He says "Fashion is a movie. Every morning when you get dressed, you direct yourself". He has earned a reputation for misogyny which he dislikes and says "when people say that my clothes are against women, it is because they are not easy to wear. You have to be in a good shape to wear my clothes and I like to design for such women - the clothes are more beautiful that way."

Mugler's quest is always to shape a perfect woman but underneath this glamorous exterior, his clothes are very well-structured and engineered, and of course sexy. Angel perfume toppled Chanel No. 5 from it's number one slot in the french fragrance market in 1998. So in early 1999 Muglier created 5 innovative beauty products under the name of Secrets D'Angel. The range includes a face cream, two sprays for body, hair and face and two masks for face and hair.(fragrancex)
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